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RAPID CITY, S.D. – (4/8/09) Black Hills Surgery Center has named the marketing firm of TDG Communications as its new agency-of-record and plans to build on its recent expansion with a new campaign to bolster awareness of the broad array of healthcare services it provides.
 “Black Hills Surgery Center selected TDG Communications because of its extensive experience in advertising and marketing, public relations and digital strategies,” said William May, CEO and General Counsel of the Surgery Center. “And, we also liked the firm’s long-term commitment to the region, including helping raise millions of dollars for major improvements at Mount Rushmore, working to save Ellsworth Air Force Base from closure, and even designing the new Center of the Nation Monument at Belle Fourche.”
The Rapid City-based Black Hills Surgery Center opened its doors in January 1997 with two operating rooms, four overnight suites and 35 employees. Today, it offers a wide range of surgical procedures and has grown to include seven operating rooms, private step-down areas, 26 private recovery suites, a state-of-the-art imaging center and pain clinic, and nearly 300 highly skilled employees.
The Center’s team of surgeons, nurses and technologists specializes in a select variety of surgeries, May explained. Affiliated physicians perform specific procedures in general surgery, ear, nose and throat, gynecology, neurosurgery, ophthalmology, orthopedics, plastic and reconstructive surgery, podiatry and urology, among others, he said.
In addition, Black Hills Surgery Center provides a state-of-the-art Imaging Center staffed by highly educated radiologists and technologists, as well as the region’s premiere Pain Clinic, staffed by qualified nurses and Board-certified pain and rehab specialists, May noted.
TDG Communications, founded in 1994, provides advertising, marketing, digital and public relations services to clients located from Washington, D.C. to Florida and Oregon, said Agency Director Dustin Floyd. With a staff of 17 professionals, Floyd said the agency was excited about the opportunity to assist the Black Hills Surgery Center.
“TDG is passionate about the work it performs for its clients in healthcare, energy, travel and entertainment,” Floyd said. “As our personal experience attests, Black Hills Surgery Center has proven to be one of the distinguished healthcare providers in this region, and we feel it’s not only a good fit for our agency, it’s good chemistry.”
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For more information, contact:
William May, Black Hills Surgery Center: 605.721.4930
Dustin Floyd, TDG Communications: 605.722.7111, 605.920.1053,
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For accompanying images, see below:
TDG Communications Logo: High-Resolution (1527x1165 pixels) | Low-Resolution (300x80 pixels)
Black Hills Surgery Center Logo: Low-Resolution (180x114 pixels) |
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