The Challenge
The Adams Museum and House has been a Deadwood fixture since 1930. An umbrella organization that oversees The Adams Museum, Adams House and the Homestake-Adams Research and Cultural Center (HARCC), the mission of the non-profit is to identify, preserve, collect and promote the history and culture of Deadwood and the Black Hills. The Adams Museum and House is funded by tax proceeds from Deadwood's gaming revenue which have led to the restoration of the Adams House in 1998, the renovation of The Adams Museum in 2005 and the opening of the HARCC in 2011.

The Plan
The Adams hired TDG in the mid 1990's when the agency was commissioned to design The Adams Museum annual calendar. From there the relationship blossomed and TDG began to develop a variety of marketing collateral including museum publications and the monthly newsletter. TDG employees currently sit on the board of The Adams Museum and help guide the direction of the organization that is truly the core of Deadwood's history and culture.

The Results
TDG supports the Adams in all their communications and printed publications as well as with a variety of seasonal marketing initiatives. Marketing collateral and initiatives TDG have developed over the last 5 years include: gallery guides, children's books, a monthly newsletter, events posters, billboards and outdoor advertising, building signage, rack cards, brochures, public relations, event coordination and web strategy. This year, TDG led the marketing initiatives for the opening of the Homestake-Adams Research and Cultural Center, an organization dedicated to the collection and preservation of Wild West and mining history throughout the Black Hills and the American West.